The festival was founded by Global Rum Ambassador Ian Burrell in 2007, who was keen to promote rum as a drink. Burrell had worked in the drinks trade as a bartender since 1990. In 1998, he had started working with the Jamaican rum distiller, blender and bottler J. Wray and Nephew Ltd. The company initially employed Burrell on a part-time basis, leading to a full-time role in 2003. Burrell subsequently worked for other drinks brands on an ad hoc basis and with organisations such as the West Indies Rum & Spirits Producers Association, which represents several different Caribbean rums.

The UK RumFest has led to the influence of rum festivals and fairs all over the world including The Miami Rum Renaissance festival, the Berlin Rumfest, Paris Rhum fest and the first rum festival in Mauritius.

What Is RumFest?

The target audience included rum lovers, spirit lovers, connoisseurs and beginners, all whom have a hunger for knowledge and a desire to discover more about the category.

The UK’s only trade and consumer drinks expert for the rum industry and world’s largest rum festival.

Staged over three days at the new venue of London’s ILEC Conference Centre, Earl’s Court. 2017’s RumFest focused on the celebration of premium blends on the market.

The brand new Golden Tot initiative was introduced inviting people to sample ultra-premium and rare blends on the market, some of which are not available to buy or drink anywhere else in the world.


Our Achievements

Global Rum Ambassador Ian Burrell and The Rum Experience hosted and broke the GUINNESS WORLD RECORD™  for the Largest Rum Tasting on Thursday 9th October 2014.

The first ever Christie’s Rum Auction took place on the Saturday of RumFest raising over £10,000 for charity.

The UK’s only trade and consumer drinks expert for the rum industry and world’s largest rum festival.


UK Home Counties
Outside UK
RumFest Media Reach

The following statistics are an estimation based on available readership, listener figures and advertising rates:

  • Over 5,400,00 read about RumFest across print publications.
  • Over 354,656,768 people read about RumFest online.
  • Over 1,812,000 people heard about RumFest on the radio (OTH).
  • Over 2.4 million people viewed news of RumFest on TV (OTS).
  • Over 100 media shared the RumFest news across Facebook & Twitter.


The Rum Experience University

Ian Burrell, Global Rum Ambassador, is thrilled to announce that The Rum Experience University is to become an annual course thanks to its hugely successful sell-out debut. The four-day intensive course has become the one-stop-resource for rum professionals and enthusiasts searching for a quality rum education and the opportunity to gain a recognized diploma qualification.

The Rum Experience University is the only course of its kind, providing its alumni with both a theoretical and practical knowledge of rum from the world’s best teachers and speakers. Students are taken on an immersive journey of rum discovery that covers everything from the history and making of the spirit to workshops, seminars, excursions and public speaking. To find out more please contact: info@rumfest.co.uk

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